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TAJBank Mudarabah Campaign

PRJ—001Lovable / ClaudeSPECULATIVE CONCEPT

  • Speculative concept — not commissioned by TAJBank.

A speculative campaign landing page built to pitch TAJBank's Mudarabah business deposit account.

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UGC video

  • UGC 01 · App walkthroughVertical UGC spot: presenter walks through the TAJBank app while introducing the Mudarabah business deposit account. AI-generated presenter.
  • UGC 02 · Branch endorsementVertical UGC spot shot in a banking hall, framed as a customer recommendation for the profit-sharing account. AI-generated presenter.

Problem

A bank launching a non-interest deposit product needs a landing page that builds trust with business owners unfamiliar with Mudarabah, explains profit-sharing plainly, and converts to lead capture — without making guaranteed-return claims a non-interest product cannot legally make.

Solution

A trust-first structure with regulatory licensing stated up top, an interactive profit illustrator with explicit “not guaranteed” language throughout, a plain-English mechanics explainer, and a qualified-lead form.

My role

Originated the concept, authored the prompt and PRD, led and built alongside Pod Five.

Tools

  • Lovable
  • Claude